About us
About us
The brand was founded by two friends, Boburkhon Fazilov and Abdulaziz Midrakhimov, who have represented world—famous perfume houses in Uzbekistan under the Aroma Parfum brand since 2014.
Our primary goal is to continue exploring the eternal images of our land — from ancient Marakanda and the Zarafshan valley to the Great Silk Road and golden deserts — and to translate these powerful narratives into new, unforgettable fragrances. Having successfully launched a collection of ten unique scents, we aim to expand our line, ensuring each new creation perfectly captures the indomitable spirit of triumph and the essence of our history.
To become a globally recognized perfumery brand that serves as a sensory bridge between the rich heritage of Mawarannahr and the world. By combining the profound narratives of our past with advanced European traditions and craftsmanship from Girona, Spain, we aspire to place the unique olfactory signature of our culture on the international stage.
To be the soul of a nation, immortalized in fragrance. Our mission is to harmoniously unite the art of perfumery with rich history and Eastern philosophy. We create unique fragrances where every name is taken from the pages of history, telling our story and making it accessible as perfumery for everyone.
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